In our experience, it is best to start with at least two stories based around main characters of different ages and gender. This way your visitor has a choice when they begin the tour.
Choice is important as it enables visitors to select a character they relate to.
Further possibilities for interactive content:
- games will entertain visitors, both young and old, either integrated into a story or as an alternative experience
- a moral dilemma can make a visitor responsible for what happens to a character
- a treasure hunt will add excitement and lead visitors into the unknown.
The scope for content is limitless – for you and your visitors. It could, for example, give you the opportunity to show pieces that for whatever reason you can't exhibit, allowing visitors to see articles that would otherwise remain out of sight; or to illustrate a link between your site and other heritage sites, or collections.
And, of course, you have the option to add new content at a later date to create fresh experiences for returning visitors.
Our commitment is to ensure that it is polished, stimulating and appealing to your audience, and has them coming back for more.